06 November 2009
Yesterday, as part of my examination on the Avs attendance, I railed on KSE for the fact they just don't get it when it comes to advertising and promoting their team. Then they go and offer proof via Via Terri Frei's Denver Post Article:
I'm sure Exec VP Paul is a nice guy, and cares tremendously about hockey, but that those are the words of a truly clueless man.
"My initial reaction is surprise, that after this unbelievable start, we've been unable to get our attendance up to where I think it should be," said Paul Andrews, Kroenke Sports executive vice president.
"Normally, I'd think it's because of the economy and ticket prices being what they are. But in our case, because we have so many low-cost options now, it's a little bit confusing to me still."
You cannot make a sale with the "If you build it, they will come" philosophy. The casual Denver sports fan right now has no clue how good the Avs are, and they have no idea that there are some great ticket specials. Hell one of my good friends, who watches Avs games on TV no less, didn't know about the guys night out promotion until I asked him if he wanted to go.
So, Exec VP Paul and his minions you leave me absolutely no choice. I have to pull out all the stops, and do something I only break out in the most desperate of times. That's right, I'm unleashing the power of both caps lock AND exclamation points. Yes folks, it's sadly come to this
FOR GOD'S SAKE TELL THE PEOPLE!
YOU HAVE SOLID TICKET DEALS NO ONE KNOWS ABOUT!!!
YOU HAVE EXCITING DYNAMIC STARS NO ONE KNOWS ABOUT!1!
YOU HAVE A WESTERN CONFERENCE LEADING TEAM THAT NO ONE KNOWS ABOUT!!1ONE!!!!
I'm sorry it had to come to that Avs, but I don't think the message is getting through, but this is ridiculous. When management is saying they are baffled no one is coming out because of good ticket deals, and the fans of the team, the people who actually demand your product, are saying ticket prices are too high that's a monumental failure of advertising.
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